Creativity is the Strongest Tool in Business
I specialize in solving complex business challenges with creative thinking, technology, and intelligence. My passion has been the pursuit of creative design solutions that truly change and improve the way that brands and businesses are perceived. Throughout my career I’ve had the opportunity to lead and participate in a number of creative endeavors – as a hands-on designer, design director, video producer, creative executive, business owner, and as a mentor to others.
In every pursuit, my goal has been consistent – to make a difference through creativity and smart thinking. My experience working as a creative for a top-tier advertising agency, or as one of the driving creative forces behind growing a startup experiential marketing agency into an international company servicing top brands such as Nike, Remy Martin and EA Sports, or as a Design Director at a billion dollar media tech company, has given me the agility to elevate creative output across all media.
Creative Agility is Important
A multi-skilled employee is a single employee who is trained and competent in multiple skill sets which may or may not be part of their actual job description. These are generalists that can adapt quickly, and having these kinds of “jack-of-all-trades” employees within your company has a wealth of benefits, from increasing productivity to reducing labor costs, as you do not have to hire additional people to do several jobs requiring specialized skills.
Any company whose employees are multi-skilled will have a flexible workforce that provides an employer the opportunities that a lot of companies do not have – to schedule and arrange the work force to best suit the needs of the business.
In current times a multi-skilled workforce has become crucial to companies for their ability to handle multiple assignments, and because of their versatility these employees are able to fill in for over-extended specialized resources and produce work in several areas that might need increased manpower at certain periods. This allows you, as the business curator, to maintain your company’s production levels under circumstances that would otherwise leave workers strained and profits left on the table.
Having multi-skilled employees also means that you do not need as many people in your work force overall. Employees who are only skilled in one area of the business often have the majority of their time dedicated to a particular client or project, whereas a multi-skilled work force is more agile and can tackle their client’s last minute requests or handle over-extended scope issues quickly, and at a high level of quality that can only result in reduced costs to the company as a whole.
A flexible multi-skilled workforce can only have a positive impact on your clients. For example, planning and scheduling can be more focused on the needs of the client rather than the capabilities and availabilities of the staff, without any loss of productivity to your work force. This can also save a business in terms of costs, which are savings that can either be passed on to the client, giving you an added edge over your competitors, or increase margins.
As the business world changes rapidly and client needs change on a daily basis, a multi-skilled employee is, by definition, very adaptable. They have the skills and experience to know what needs to be done in the timeframe that clients demand. This makes for higher client satisfaction, and more importantly, higher client retention. Which at the end of the day results in more profitability for the company.
Personal Skills: Creativity, Leadership, Passion, Intelligence, Trust
Technical Skills: Design (Advertising, Graphic, Motion, Experiential, Digital, Presentation), Video Production, Animation, Photography, Copy
Software: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Keynote, PowerPoint,
